Hey there, marketing enthusiasts! I’m Pooriya(Leo) Khorshidi, and welcome to my little corner of the internet.
Let me be honest – marketing wasn’t always my game plan. My journey started with a B.A. in Film Studies, where I became obsessed with the power of stories and crafting visuals that resonate (think epic movie trailers!). This fascination with storytelling naturally led me to a Master’s in Media and Communication from NYU, where I learned the art of connecting with audiences on a deeper level.
But here’s the thing: I craved the strategy side of things. So, I took a deep dive with a postgraduate certificate in Marketing Management. Let’s just say it unlocked a whole new world – a world of data, campaigns, and the magic of driving results.
Fast forward to today, and I’ve worn many marketing hats: Digital Strategist, Senior Marketing Manager, Sr. Global Marketing Manager, and even Director of Marketing. This journey has allowed me to develop, execute, and analyze marketing plans and award-winning campaigns that propelled top brands to success.
But enough about my resume! The truth is, I’m more than just spreadsheets and analytics. When I’m not strategizing marketing dominance, you’ll find me:
- Lost in the world of music:Â I play and devour tunes like nobody’s business.
- Obsessed with international art-house cinema:Â Give me a movie that challenges and inspires, and I’m sold.
- Hiking and exploring the outdoors:Â Because nature is pretty darn incredible, and a good workout never hurt anyone.
- Geeking out over financial analysis:Â Hey, a sharp mind is a happy mind, right?
This blog is my way of sharing my marketing knowledge, the latest discoveries, and most importantly, my passion for this ever-evolving field. Let’s embark on this journey together, swap stories, and help you take your marketing skills to the next level. Buckle up, because it’s going to be a wild ride!